• [x] 🎯 BETKWACHA Go-to-Market Strategy Sprint Workflow
  • [x] 🚀 Objective:
  • [x] Ensure BETKWACHA's advertising campaigns are fully compliant and whitelisted on Meta, Google, Twitter, and LinkedIn platforms within a single workday session. This workflow is designed for a focused, deep work session starting at 12 PM, involving the CMO, CTO, and Chief Compliance Officer.
  • [x] 🔭 Workflow Overview:
  • [x] Primary KPI: Secure approval and whitelisting for advertising on major platforms by end of day.
  • [x] Sub-KPI: Ensure all necessary documentation and applications are submitted and acknowledged by platform support teams.
  • [x] ⏰ Schedule:
  • [x] 🏁 Preparation (11:30 AM - 12:00 PM)
  • [x] Setup Work Environment
    • Participants: All team members
    • [x] Tools: Notion, Slack, Google Drive, LastPass, Grammarly, Notion AI, ChatGPT, Sidebar, Setapp
    • [x] Action: Ensure all necessary tools and accounts are accessible and set up a shared workspace for real-time collaboration.
  • [ ] 🚀 Workflow Execution (12:00 PM - 7:00 PM)
  • [x] 📝 Kickoff Meeting (12:00 PM - 12:30 PM)
  • [x] Outline Objectives and Assign Tasks
    • Participants: CMO, CTO, Chief Compliance Officer
    • Tools: Notion
    • Action: Review the day's objectives, assign specific tasks to each team member, and use a shared Notion document to track progress.
  • [ ] 🗃️ Documentation Gathering (12:30 PM - 1:00 PM)
    • [ ] Collect and Verify Compliance Documentation

      • Responsible: Chief Compliance Officer

      • Tools: Google Drive, Adobe Acrobat

      • Action:

        • [x] Gather proof of local legal compliance

          LICENCE BET KWACHA_240314_114608.pdf

          Certificate of Incorporation Bet Kwacha.pdf

          BKProfile-24 (1).pdf

          BK Licence 2024.pdf

        Bet Kwacha age verification policies

        • [ ] Collect ad content materials @2025
        • [ ] Gather and verify documents required by Google, Meta, Twitter, and LinkedInGather and verify documents required by Google, Meta, Twitter, and LinkedIn

        [ https://chatgpt.com/share/407b1f9d-b630-45a5-9b2a-6b81271feda7 @Ngosa Makasa ](https://betkwacha.notion.site/https-chatgpt-com-share-407b1f9d-b630-45a5-9b2a-6b81271feda7-59795b09d48548b1843058c74846b985)

        • [ ] Store all documents in a shared Google Drive folder

      • Expected Outcome: All necessary compliance documents are collected and verified.

  • [ ] 📨 Application Submission (1:00 PM - 3:00 PM)
  • [x] Meta Platforms (Facebook, Instagram)
    • Responsible: CMO
    • Tools: Meta Business Suite, Google Drive @2025
    • Action: Submit application for gambling ad permission.
    • Expected Outcome: Approval for running gambling ads on Facebook and Instagram.
  • [x] Google Platforms (YouTube, Google Ads)
    • Responsible: CTO
    • Tools: Google Ads, Google Drive
    • Action: Apply for Gambling and Games certification.
    • Expected Outcome: Certification to run gambling ads on Google Ads and YouTube.
  • [ ] Twitter
    • Responsible: CMO
    • Tools: Twitter Ads, Google Drive
    • Action: Submit compliance and application for ads.
    • Expected Outcome: Approval to run gambling ads on Twitter.
  • [ ] LinkedIn
    • Responsible: CTO
    • Tools: LinkedIn Ads, Google Drive
    • Action: Contact LinkedIn support for gambling ad guidance.
    • Expected Outcome: Clarification and approval to run gambling ads on LinkedIn.
  • [ ] 🎯 Ad Network Setup (3:00 PM - 4:00 PM)
  • [ ] AdSupply
    • Responsible: CMO
    • Tools: AdSupply
    • Action: Set up and optimize ad campaigns.
    • Expected Outcome: Effective ad placements on AdSupply network.